Content Writing | Newsletter Marketing
Writing for brands that mean it
I support green brands, wellness & lifestyle coaches, and purpose-driven entrepreneurs with authentic, bilingual (EN & DE) content and newsletter marketing.
I turn complex and technical expertise into clear, authentic content that resonates. My work ensures that your specialist knowledge and topics don't stay locked in expert circles, but reach the people who need it, always in your brand voice.
In an age of AI-generated content, I bring what no AI can replace: context, nuance, and the human touch that makes content not just readable, but effective.
Content
Writing
Good content does more than inform — it builds trust and drives action.
I write and refine copy, from strategy to final piece, always crafted to reflect your unique voice and values.
Newsletter Marketing
A good newsletter doesn't just land in inboxes, it gets read.
I write and manage your newsletters so your audience stays engaged and your list keeps growing.
Ready to grow your brand with authentic content and strategic newsletter marketing?
Testimonials
For many years, as Head of Content Creation at Löwenstark Online-Marketing GmbH, I had the pleasure of leading and collaborating with Lena. She was well-known for diving into complex technical topics that others shied away from. I also want to highlight her exceptional dedication to crafting English content.
Both professionally and personally, Lena is a true asset. If you are looking for unique, perfectly optimized, and expertly researched copy with depth and heart, Lena is the person for you!
- Sonja Ziegenberg | Head of Marketplace Management @ FROG.passion GmbH
Originally written in German
When working with Lena as a SEO project manager, I could always count on thoroughly researched, client orientated, professional text output.
Additionally, she was always able to ask the right questions for a perfect outcome, when even the client was not sure how to formulate. Using correct keywords and adding useful variations of these added value to our clients SEO performance.
Even if working on topics which do not come handy it always resulted in a flawless, well-researched, readable and appealing copy text.
- Marc Wienecke | Technical SEO Manager @ Lidl Digital